THE RESET | Day 1.5: Skill Synthesis & Market Selection

February 13, 2026

I'm writing THE RESET — a series of articles to document my journey as I build my new venture and scale it from 0 to $1M ARR.

Disclaimer

The content provided in this series is designed to provide helpful information on the subjects. I am not responsible for any actions you take or do not take as a result of reading this series, and I'm not liable for any damages or negative consequences from action or inaction to any person reading or following the information in this series.

Now that that's out of the way, let me tell you what I did on Day 1.5 of my new venture.

I spent yesterday going through the fundamentals.

There are set steps detailed by Alex Hormozi in his Scaling Roadmap to starting a business from 0 to $1M — and today was about applying those steps to my own skills, experience, and the market.

1 — Knowledge and Skills

"How much knowledge I know, what's public knowledge and what's private knowledge? And what skill do I have or have access to that will enable me to solve an issue?"

When I stripped everything down, my core stack looks like this:

• Programming / Web Development — building products, shipping features, understanding technical constraints.
• Graphic Design — visual communication, interfaces, and making complex ideas easier to grasp.
• Teaching & Education — my parents are art teachers, and I was a part-time music teacher for 7 years. Explaining, breaking things down, and guiding people from zero to competence is familiar territory.

Around that core, I have limited but useful exposure to:

• Management
• Finance & accounting
• Crypto

THE RESET | Day 1.5: Skill Synthesis & Market Selection

February 13, 2026

I'm writing THE RESET — a series of articles to document my journey as I build my new venture and scale it from 0 to $1M ARR.

Disclaimer

The content provided in this series is designed to provide helpful information on the subjects. I am not responsible for any actions you take or do not take as a result of reading this series, and I'm not liable for any damages or negative consequences from action or inaction to any person reading or following the information in this series.

Now that that's out of the way, let me tell you what I did on Day 1.5 of my new venture.

I spent yesterday going through the fundamentals.

There are set steps detailed by Alex Hormozi in his Scaling Roadmap to starting a business from 0 to $1M — and today was about applying those steps to my own skills, experience, and the market.

1 — Knowledge and Skills

"How much knowledge I know, what's public knowledge and what's private knowledge? And what skill do I have or have access to that will enable me to solve an issue?"

When I stripped everything down, my core stack looks like this:

• Programming / Web Development — building products, shipping features, understanding technical constraints.
• Graphic Design — visual communication, interfaces, and making complex ideas easier to grasp.
• Teaching & Education — my parents are art teachers, and I was a part-time music teacher for 7 years. Explaining, breaking things down, and guiding people from zero to competence is familiar territory.

Around that core, I have limited but useful exposure to: Management, Finance & accounting, Crypto, Legal, and Investment.

Every little experience matters in this phase.

2 — Who to Sell To

There are 3 options to choose from at this point:

• Something painful I encountered (pain is depicted as "an opportunity to make better" here)
• Something I'm passionate about
• A profession I got out of that I can do for myself

Lately I've been fascinated with a concept from Mark Twain in a letter to Helen Keller:

"There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations."

The human brain is a pattern machine. We see faces in clouds, stories in randomness, and structure in chaos.

So I asked: how much deeper can this really go?

If every piece of knowledge is ultimately a combination of smaller ideas, then deconstructing and reconstructing those "knowledge steps" should let anyone learn anything at their own pace.

And this ties directly into a major pain I've felt my whole life: people want to increase their knowledge base daily, but they’re blocked by financial, time, and access constraints.

Layer on top of that the current wave of AI-induced panic learning — people scrambling to stay relevant and not get replaced by an all-knowing, always-on machine.

Out of that, a simple offer emerges:

"Learn anything by decomposing it into easy-to-understand steps."

3 — Who Needs This?

The target avatar needs to check four boxes:

1. They have the problem.
2. They feel urgency.
3. They have the ability to pay.
4. They are easy to target (reachable).

Who feels panic learning the most? People who need to learn fast to stay relevant:

• Professionals trying to stay current as AI reshapes their industry.
• Teams onboarding new hires who need to get up to speed on internal systems fast.
• Leaders who need their team to learn specific internal knowledge — not generic courses, but their knowledge.

That last group clicked the hardest.

Generic learning platforms (Coursera, Udemy, YouTube, etc.) solve the public knowledge problem.

Nobody is really solving the private knowledge problem:

• The stuff that lives in your docs, SOPs, runbooks, Notion, Confluence, internal wikis.
• The way your company actually does things.

That’s the gap.

What I Landed On

A platform that takes your existing internal knowledge — documents, runbooks, guides, frameworks — and decomposes it into dependency-ordered learning paths.

Not generic content.

Your content. Structured and sequenced by AI. Reviewed and approved by a leader. Delivered to the team.

The core insight:

The knowledge already exists. The structure doesn’t.

Every team has documentation.

Very few have a way to turn that into a clear, step-by-step sequence a new hire can follow without asking ten questions every hour.

That’s the product.

That’s the pain.

That’s who I’m building for.

See you on Day 2.